Using #KLOUT .com to measure online success. Updated by Endah
Updated by Endah
According to the website Klout, you can rank your online social influence using the website’s “Klout Score,” which is a numerical value between 1 and 100. The higher the score, the higher ranking of the breadth and strength of your social influence.
So what is it exactly? According to their “About” page:
“Klout began with a very simple idea: Everyone has influence—the ability to drive action. Klout built on this idea to show anyone how he or she can influence the world and its future.
Klout was founded in 2008 to empower everyone to unlock their influence. We come to work every day inspired to help people understand the power of their voices and democratize influence.”
Klout scores are calculated using your Twitter, Facebook, Google+, LinkedIn, Foursquare, and Instagram account data. Klout doesn’t just look at the number of people you are connected to or the amount of content you post–it measures user interaction with your content, such as “retweets”, “shares,” “likes,” and “list membership.” Klout also looks at the people who you are connected with and engaging with you, raising your score for more influential followers and lowering for spam/dead accounts.
While we here at Online, on Trend can’t claim to really know fully how a Klout score is calculated–or how much impact it really has–we do believe that Klout has the right idea as to what “successful” social media implementation is. So many people believe that just posting quality content is enough, or just being present on many platforms is enough. But that’s not the case. The true measurement of success is how many people are engaged with you on social media. Gone are the days where building a brand was a one way street of disseminating information: it has become a two way street. When building your personal brand, we don’t think you have to use Klout to see how you’re doing (but it couldn’t hurt!). We just think you should think strategically as to how you are using social media to influence your followers, ensuring they are engaged.
To learn more about how Klout measures the “Klout Score” by social media type, see below:
Updated by Endah
Measuring Success: Do you have Klout?
While you can tweet up a storm and share quality content across all of your social media platforms, how do you know if you’re really being successful? How do you know if your audience is really engaged? How do you know if you have online social influence?According to the website Klout, you can rank your online social influence using the website’s “Klout Score,” which is a numerical value between 1 and 100. The higher the score, the higher ranking of the breadth and strength of your social influence.
So what is it exactly? According to their “About” page:
“Klout began with a very simple idea: Everyone has influence—the ability to drive action. Klout built on this idea to show anyone how he or she can influence the world and its future.
Klout was founded in 2008 to empower everyone to unlock their influence. We come to work every day inspired to help people understand the power of their voices and democratize influence.”
Klout scores are calculated using your Twitter, Facebook, Google+, LinkedIn, Foursquare, and Instagram account data. Klout doesn’t just look at the number of people you are connected to or the amount of content you post–it measures user interaction with your content, such as “retweets”, “shares,” “likes,” and “list membership.” Klout also looks at the people who you are connected with and engaging with you, raising your score for more influential followers and lowering for spam/dead accounts.
While we here at Online, on Trend can’t claim to really know fully how a Klout score is calculated–or how much impact it really has–we do believe that Klout has the right idea as to what “successful” social media implementation is. So many people believe that just posting quality content is enough, or just being present on many platforms is enough. But that’s not the case. The true measurement of success is how many people are engaged with you on social media. Gone are the days where building a brand was a one way street of disseminating information: it has become a two way street. When building your personal brand, we don’t think you have to use Klout to see how you’re doing (but it couldn’t hurt!). We just think you should think strategically as to how you are using social media to influence your followers, ensuring they are engaged.
To learn more about how Klout measures the “Klout Score” by social media type, see below:
- Mentions: A mention of your name in a post indicates an effort to engage with you directly.
- Likes: The simplest action that shows engagement with the content you create.
- Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
- Subscribers: Subscriber count is a more persistent measure of influence that grows over time.
- Wall Posts: Posts to your wall indicate both influence and engagement.
- Friends: Friend count measures the reach of your network but is less important than how your network engages with your content.
- Retweets: Retweets increase your influence by exposing your content to extended follower networks.
- Mentions: People seeking your attention by mentioning you is a strong signal of influence. We also take into account the differences in types of mentions, including “via” and “cc.”
- List Memberships: Being included on lists curated by other users demonstrates your areas of influence.
- Followers: Follower count is one factor in your Score, but we heavily favor engagement over size of audience.
- Replies: Replies show that you are consistently engaging your network with quality content.
- Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
- +1’s: The simplest action that shows engagement with the content you create.
- Reshares: Reshares increase your influence by exposing your content to extended networks on Google+.
- Your reported title on LinkedIn is a signal of your real-world influence and is persistent.
- Connections: Your connection graph helps validate your real-world influence.
- Recommenders: The recommenders in your network add additional signals to the contribution LinkedIn makes to your Score.
- Comments: As a reaction to content you share, comments also reflect direct engagement by your network.
- Follower Count: The number of people who see your pictures helps the chances you can influence.
- Likes and Comments: Getting people to interact with your photo is a clear sign of your ability to drive action.
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